Kowl: the all-in-one OS for artists

Client: Kowl

Project type: Native mobile and web application

Technology used: Bubble

Project duration: 2 months

Project URL: kowl.tech

Investment: we also own equity in Kowl

Overview

Kowl was founded with a clear mission: to give artists the tools they need to grow without relying on traditional labels. Many independent musicians have the talent but lack the structure, data, and resources to promote their work effectively. Kowl positions itself as “the first all-in-one OS for the music industry”, helping artists design strategies, track their progress, and reach wider audiences.

The technology

Developed with Bubble, the platform brings together AI-powered promotion strategies, automated reporting, and cross-platform analytics. Artists can generate optimized bios and pitches, create platform-specific content tailored to algorithms, and track their streaming and social media performance in one place. Everything is centralized in a dashboard that highlights what’s working and what needs attention.

The business model

Kowl runs on a subscription-based SaaS model. Artists, managers, and labels can start with essential tools for free and move up to advanced features through paid tiers. These include in-depth analytics, AI-driven promotional strategies, and content generation tools—scaling as artists’ careers progress.

Our involvement

We worked with Kowl from the early stages to build the first version of the product in just two months. After seeing the potential, we decided to go further and became shareholders in the company. This dual role—as both builders and partners—means we are actively invested in the long-term success of the platform.

Outlook

The shift toward independence in the music industry is accelerating, and Kowl is positioned right at the center of this transformation. By equipping artists with practical, AI-powered tools, it helps them take control of their growth without depending on labels. With a strong vision and our continued involvement, Kowl is set to become a key player in the future of artist development.